Make them obsessed
Your weekly brand glow up guide
Let me paint you a picture: You’re showing up online, sharing content, and working hard to grow your audience. But despite your effort, it feels like you’re spinning your wheels—putting in so much energy without seeing the results you want.
Sound familiar?
You’re not alone. The truth is, the problem isn’t your ambition or creativity. It’s the lack of a clear, actionable system to help you go from "just trying things out" to intentionally building a personal brand that stands out and gets results.
This week, we’re focusing on the 10 essential steps you need to take to build your personal brand from scratch. Whether you’re just starting or refining what you’ve already built, these steps will guide you to clarity, consistency, and confidence.
Your 10-Step Plan for Personal Branding Success
Step 1: Define Your Purpose
Why are you building a personal brand? Whether it’s to grow your business, land opportunities, or establish authority, your purpose will guide everything you do.
🍒 Action: Write a one-sentence purpose statement. For example: "To help small businesses master their marketing."
Step 2: Know Your Ideal Audience
You can’t connect with everyone, so focus on your people. Who are you trying to reach? What challenges and goals do they have?
🍒 Action: Create a detailed audience persona. Name them, list their habits, and describe their struggles.
Step 3: Craft Your Unique Message
What sets you apart? Think of your "IT" factor—the unique perspective, skill, or story that makes you unforgettable.
🍒 Action: Summarize your message in one powerful sentence. For example: "I help creators simplify their content strategy and grow with ease."
Step 4: Build Your Visual Identity
Your visuals—colors, fonts, and logos—create instant recognition. Ensure they align with your audience and reflect your values.
🍒 Action: Use tools like Canva or collaborate with a designer to develop a cohesive brand kit.
Step 5: Establish Your Digital Presence
Pick 1-2 platforms where your audience is most active. Optimize your profiles with professional photos, clear bios, and a link to your main offering.
🍒 Action: Update your profiles with your purpose and a strong call to action (e.g., "Download my free guide here!").
For the last 5 steps - hit reply to this email and I’ll send them to you!
Updates from Emma: What I Wish I Knew Earlier
When I first started building my brand, I thought success was all about working harder. But the real game-changer? Having a system. Once I had clarity on my audience, message, and content strategy, everything started to click.
This year, I’m focused on helping others skip the guesswork and grow with intention. That’s why I created the Brand Building Framework—so you don’t have to figure it out alone.
This Week’s Tip: Take Action Today
Even the best plan is useless without action. Pick one step from this list and start today. Small, consistent moves lead to big results.
🪩 Want a done-for-you system to build your personal brand? Get the Brand Building Framework now and see results in just 15 days!
Got to the bottom of this email? Hit reply with "I’m ready!" and let me know which step you’re tackling first. I’d love to hear from you.
Wishing you momentum this week.
Lots of love,
Emma 🎀