Emma’s Substack

I’d Rather Build Worlds Than Chase Views

Read till the end for a special invite

Nov 7 • 

Emma

September 2025

The Building Phase

This chapter is a lonely one.

Sep 18 • 

Emma

How to Scale: The KJ Apa Masterclass

(Why "Mr Fantasy" Is Brilliant Brand Strategy)

Sep 10 • 

Emma

August 2025

How to Scale: The Bad Bunny Strategy

(or why going smaller can make you bigger)

Aug 21 • 

Emma

My superpower

Hint: AI will never be able to replicate this

Aug 11 • 

Emma

75 Summers

(And Why I Booked a Flight in 10 Minutes) 🇪🇸

Aug 6 • 

Emma

1

July 2025

Re: Very important business

Build a revenue-generating content engine RIGHT NOW

Jul 22 • 

Emma

May 2025

Re: I feel unstoppable

11K changed everything

May 6 • 

Emma

2

February 2025

Cult-like

Connection > Followers

Feb 11 • 

Emma

1

Make them obsessed

Your weekly brand glow up guide

Feb 3 • 

Emma

January 2025

Stop Winging It and Start Building Your Brand with Confidence

Please don't be another brand without a strategy

Jan 28 • 

Emma

What Do You Stand For?

Define your core to build a strong brand.

Jan 21 • 

Emma